DMEXCO - Digital Marketing Exposition & Conference
Agencies | Commerce | Tech | Media
DMEXCO is Europe’s leading digital marketing & tech event. Be part of it!
September 23 & 24, 2026, in Cologne!
Agencies | Commerce | Tech | Media
DMEXCO is Europe’s leading digital marketing & tech event. Be part of it!
September 23 & 24, 2026, in Cologne!
DMEXCO 2026 takes place on September 23 & 24, 2026, in Cologne.
Online stores are losing their role as primary customer touchpoints. Nina Pütz, CEO of parfumdreams and Niche Beauty, explains why discoverability and data quality will determine which products are found and purchased by AI agents in the future.
On September 24, the NXTGEN Agency Summit will bring the industry’s brightest minds, including many rising voices, to the DMEXCO stage. Together, they will discuss the changes that will shape marketing and agencies in 2027 and beyond.
In their new column, Paulina Schumann and Timo Sander answer why platform metrics only tell half the story, how MPIs differ from vanity metrics, and why Mental Availability is changing the game.
LinkedIn is becoming one of the most important sources for generative AI. With the right profile and content strategy, you can strengthen both your authority and your visibility in AI-powered search, comments Verena Gründel.
Register now and stay in the know!
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